The hidden math behind CRO

Hi Greg,

At the 2024 Olympics, Noah Lyles won the 100m Gold Medal by just five milliseconds. That “slight edge” earned him glory, endorsements, and a permanent place in history.

Overhead view of sprinters crossing the finish line in a 100-meter race on a blue track, with the athlete in lane 7 narrowly leading by a small margin.

The margin between glory and applause. Lyles is in 7.

In business too, the benefit of being “ahead” can be monumental. The winner takes all (or at least most) of the sales, opportunities, attention, and profit, often creating a virtuous cycle that further widens the gap.

So how do you and your team win?

Article series: A guide to unstoppable growth for CEOs and founders

We’ve recently published several articles that uncover the hidden math behind Conversion Rate Optimization (CRO), so we’ve decided to combine them into a series especially for CEOs and founders. If you are responsible for growth, these may be the most strategically valuable articles you’ll ever read. They cover:

Why CRO is the most important activity for your business.
How CRO drastically reduces cost per acquisition from paid advertising.
A practical guide to dominating your market.
How to do CRO for free.
Coming soon: CRO strategy for SaaS businesses

And if you aren’t leading your company (yet), this is the perfect piece to forward to your founder or CEO.

Read: A guide to unstoppable growth for CEOs and founders →

Best wishes,

The Conversion Rate Experts Team

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