How much are you overspending on paid advertising?
Our clients are increasingly turning to us to optimize their PPC funnels—and for good reason. Rising costs, competition, and the current economic climate have driven ad prices ever higher, ballooning budgets, and decimating profits.
It shows the magical (and often misunderstood) effect that doubling your conversion rate can have on your ad spend. Hint: If you’re thinking that doubling a conversion rate simply doubles the profit (or halves the budget), think again. It’s way better than that.
Here’s an example (profit in green).
When we show these calculations to our clients, they are often lost for words, but our latest article shows exactly how this works.
Our B2B client, DS Smith ePack, doubled their conversion rate in six months. Here’s Fabrice Clerc-Renaud, Managing Director...
“[Our] conversion rate more than doubled,” says Fabrice Clerc-Renaud, Managing Director of DS Smith ePack.
“When we started the project, our conversion rate was about 1.5%. We have clearly seen a very substantial increase: 3.4%. So we have basically seen more than double during this six-month period.”
If you want us to show you the impact of CRO on your advertising budget—or how we've doubled the conversion rate of companies like Fabrice's—book a free one-on-one strategy session with one of our CRO consultants.
Best wishes,
The Conversion Rate Experts Team
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